Inman PM: Agent scripts pack marketing punch

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ADVERTISEMENT Are you still waiting by the fax? Wait no more! Top real estate professionals eSign contracts on their mobile device while on the road or anywhere with DocuSign. Start your 30-day Free Trial today and experience DocuSign for yourself. DocuSign is a proud partner in NAR's REALTOR Benefits® Program. TODAY'S TOP STORIES = Premium Member News - Join Now » Monday, April 05, 2010 Agent scripts pack marketing punch By BERNICE ROSS If you want to negotiate more effectively and close more deals, there are four critical sentences to add to your negotiation toolbox. Due to the strong market from 1998 to 2007, we have a whole generation of agents who did not have to learn to negotiate. With today's tough market, however, great negotiation skills are mandatory if you hope to survive and thrive. More » NAR reports rise in pending sales Latest forecast anticipates growth in new-home sales Chicago joins nationwide open house Event set for April 10-11 FHA axes two mortgage lenders HUD also secures $628,387 in civil penalties When strategic defaults fail Mood of the Market OTHER TOP STORIES 3 real estate comedians 6 issues to steer financial reform Paying rent for peace and privacy Still waiting for short-sale approval ... Latest News »	ADVERTISEMENT The federal homebuyer tax credit is expiring. The signed purchase contract deadline is April 30, 2010. Find out if your clients are eligible. Act now. NOTABLE QUOTE "Let's get to the crux of it: The buyer wants to make sure the house is not falling off the earth, and the seller doesn't want to be nickel-and-dimed with, 'This lightbulb needs to be changed' and this nit-picky stuff. Why not put in the contract exactly what the expectations are?" --Frank LLosa TARA-NICHOLLE NELSON: Recent Columns Beware of taxes in distressed sales Co-buying and the art of compromise Lawsuit doesn't derail eminent domain More Tara-Nicholle Nelson »
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