Inman AM: 5 ways to give Gen X, Gen Y what they want

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ADVERTISEMENT Short Sales predicted to rise by 50%. Federal and mortgage industry officials search ways to get distressed homeowners out of their homes without forcing a messy and expensive foreclosure. Experts discuss how to profitably seize the vast upside ...Continued TODAY'S TOP STORIES = Premium Member News- Join Now » Thursday, April 29, 2010 5 ways to give Gen X, Gen Y what they want By BERNICE ROSS Today's buyers and sellers are stalking agents online for as much as 18 months before they will feel comfortable enough to do business with an agent. The question is: Once potential clients find you, how can you keep them engaged long enough that they will do business with you, especially when you don't know who they are? More » How to spot loan-mod fraud Check with state agency to avoid scammers 5 easy steps to turn online traffic into sales Tech expert recommends analytics, good website design Watch for inventory rise despite tax credit's sales boost Zillow report: We're not out of the woods yet Partnership broadens horizons for real estate referrals Proxio extends platform to International Real Estate Federation Estimate the cost of fireplace removal Patching up takes work, but no 'rocket science' OTHER TOP STORIES Proposed merger would change MLS landscape in California SPECIAL REPORT: The Truth About Shadow Inventory Learn Jay Thompson's formula for real estate competition Expect home-price slump to continue Market Leader reports $3.4M net loss Calling out loan underwriting fees Latest News » NOTABLE QUOTE "If we are honest, in real estate we are all mom and pop enterprises. It's the agents who are front-facing; it's our image, our talents and our visibility in the neighborhood that the customer sees and hires." --Kris Berg	ADVERTISEMENT Win a FREE iPad! Register for Real Estate Connect SF 2010 by April 30 to be entered in a drawing to win a FREE iPad! Join 2,000 of the smartest, boldest people in real estate and technology. Register Today! ABOUT US: People in Real Estate A plan to change government from the inside: Bayron Binkley The healthiest real estate agent: Dawn Forgione? Next-door to the Obamas: Matt Garrison More Mary Umberger »
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