Inman AM: Adapting to Gen X, Y clients

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News- Join Now » Thursday, April 15, 2010 Adapting to Gen X, Y clients By BERNICE ROSS The "expert" model of real estate is dying a slow death. Today's Gen X and Gen Y clients have no use for experts or gurus. Instead, the next generation of clients wants to do it their own way. More » Foreclosure activity escalates in Q1 Utah's foreclosure rate soars RE/MAX climbs to Hitwise Top 10 'Apartments for rent' No. 2 among real estate search terms Trulia staff to cash in shares? Company may explore a 'Facebook-like' deal Free home repairs for those in need Rebuilding Together aids low-income homeowners OTHER TOP STORIES How to be a 'Brand New Broker' Home-price slump won't end soon Premium hike dents FHA applications Toxic cleanup shocker Paint debate: oil vs. latex Latest News » NOTABLE QUOTE "By the time we get to splits, it's a non-issue because we focus on the agent's income." --Jack Miller	ADVERTISEMENT Never put a buyer in your car again. Here's how to make them do all the work to find the home they'll buy, despite the fact that they will happily pay you upfront for your services....Continued MOST POPULAR A changing role for real estate agents Agent scripts pack marketing punch Lawsuit targets mobile real estate apps
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