Inman AM: Measuring social media savvy

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don?t work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News- Join Now » Tuesday, April 20, 2010 Measuring social media savvy By GAHLORD DEWALD Last week I had the good fortune of seeing Jeremiah Owyang of Altimeter Group at the SugarCon social customer relationship management conference. Owyang delivered a presentation on how customer behavior is changing as a result of social media. One of the concepts presented was "socialgraphics," which appears to be a further refinement of Altimeter founding partner Charlene Li's work published in the book she co-authored with Josh Bernoff when she was still at Forrester. More » Wolff sentenced to 4.5 years in prison Homestore exec's plea for lighter sentence is rejected Avoid house-rich, cash-poor pickle Which is better investment for excess cash? The big picture: China, Wall Street, jobs Letter to the Editor OTHER TOP STORIES Crackdown on independent contractors The healthiest real estate agent? Buy vs. rent: Making the right choice Not all buyers are worth a counteroffer Latest News »	ADVERTISEMENT Brokers/Owners: Free webinar! Wednesday April 28th, 10 AM (PDT) Internet Marketing for Brokers: Converting Online Traffic Into Sales (Sponsored by: Market Leader). In this webinar, you will learn the valuable tips and techniques you need to master for your brokerage to thrive on the Internet. Register today! NOTABLE QUOTE "There are even some blogs saying, 'We have a lot of people out there who would like to sell, but not at these prices,' and that's being called shadow inventory. The definition kept expanding. We take issue with (homes) in foreclosure being called shadow inventory, because we can tell you the status of each and every one of those properties." --Sean O'Toole TARA-NICHOLLE NELSON: Recent Columns Short-sale killer: 'arm's-length' rule When less is (worth) more Toxic cleanup shocker More Tara-Nicholle Nelson »
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