Inman AM: What Facebook's Open Graph means for real estate marketing

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ADVERTISEMENT Short Sales predicted to rise by 50%. Federal and mortgage industry officials search ways to get distressed homeowners out of their homes without forcing a messy and expensive foreclosure. Experts discuss how to profitably seize the vast upside ? ...Continued TODAY'S TOP STORIES = Premium Member News- Join Now » Tuesday, April 27, 2010 What Facebook's Open Graph means for real estate marketing By GAHLORD DEWALD It doesn't seem like that big of a deal, adding a little "like" button to Web pages. We've all seen star ratings and "Diggs" and thumbs up and all of that. So why is it a big deal that last week Facebook announced that it was spreading its "like" button out to the entire Web and calling it an Open Graph? Because now the things people like are being aggregated in one place. More » Find the most active real estate agents Online tool aids consumers in shopping for Realtor Get ready for a runaway recovery? Economist warns of new bubbles 7th association connects with calREDD 4 other associations on schedule to join before September Bounce from tax credit could last past the deadline From The Real Deal Sorting out mortgage matters after divorce Refinance, sale may be only ways to remove ex-spouse from loan OTHER TOP STORIES Name your neighborhood: the new wave in real estate search 7 tips to boost business by blogging Learn the physics of real estate Why real estate price padding doesn't work in today's market 5 must-haves for the virtual real estate agent Latest News »	ADVERTISEMENT Brokers/Owners: Free webinar! Wednesday April 28th, 10 AM (PDT) Internet Marketing for Brokers: Converting Online Traffic Into Sales (Sponsored by: Market Leader). In this webinar, you will learn the valuable tips and techniques you need to master for your brokerage to thrive on the Internet. Register today! NOTABLE QUOTE "I have to walk a fine line. Even though I'm a Realtor, I believe a lot of the problems come from special-interest groups and a lot of people would perceive that (Realtor political action committees) are special-interest groups. I don't want my local boards to feel compelled that because I'm a Realtor, they have to give me something." --Bayron Binkley BERNICE ROSS: Recent Columns 8 reasons we need independent contractors Crackdown on independent contractors Adapting to Gen X, Y clients More Bernice Ross »
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