Inman PM: Reinventing real estate agents

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » Tuesday, April 13, 2010 Reinventing real estate agents By BERNICE ROSS There's an old saying: "The definition of insanity is doing the same thing over and over and expecting different results." If you want to improve your business, the question is: "What will you do differently to get different results?" The real estate market is changing rapidly. The old skill sets that worked in the past are no longer effective today. More » Real estate investor interest multiplies Survey: Half of owners would sell if they could recoup cost Broker guilty of tax-credit fraud Admits involvement in filing more than 200 false tax returns A home defect whodunit Buyer seeks upper hand in negotiating repair costs Picking the right home fixes Book Review: 'Home Repair That Pays Off' OTHER TOP STORIES Change happens: have a plan The workers homeownership left behind BHG Real Estate on a roll Wells Fargo authorizes e-sign vendor The fight for condo transparency Latest News »	ADVERTISEMENT Never put a buyer in your car again. Here's how to make them do all the work to find the home they'll buy, despite the fact that they will happily pay you upfront for your services....Continued Reader Comment "Conventional real estate wisdom could be stood on its head. It's not impossible to soon envision a future where people choose to inhabit portable (RV) life spaces and have the freedom to spend time in different areas - and not be tethered to or burdened by traditional real estate ownership." --Charles Berge TARA-NICHOLLE NELSON: Recent Columns Happy home hacks Humanizing the home sale Pursue short sale before deed-in-lieu More Tara-Nicholle Nelson »
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