Inman AM: 'Stealth' marketing pays off

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'Stealth' marketing pays off
By BERNICE ROSS One of the proven ways to generate leads from the Web is with a "stealth" Web site. The question is: Are you putting your license at risk by using this strategy? Stealth Web sites, which are sometimes called unbranded Web sites, are designed to focus on consumers' needs. They tend to be focused on a single market niche and often have little resemblance to most other real estate Web sites. More »

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Premium Members "The reality is that our uniqueness can't be quantified. Sure, I can bury my audience in client testimonials, but I am fairly sure that other agents of all calibers can do the same. Saying my marketing is better, broader, or more effective -- this is generally received as a lot of yammer, as is the notion that I am more experienced, knowledgeable or passionate." --Kris Berg


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