Inman PM: What drives our real estate obsession

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ADVERTISEMENT Further qualify a borrower inexpensively: Quickly review the same comps an appraiser would before moving forward with the underwriting process. Free trial of CompLocator. TODAY'S TOP STORIES = Premium Member News - Join Now » Tuesday, June 08, 2010 What drives our real estate obsession By TARA-NICHOLLE NELSON For several years now, we've heard over and over the judgy finger-shaking comments, "Who are those people that were stupid enough to take those bad loans?" "An ARM? That's CRAZY! People are so clueless." So many Americans acting like they've never even met someone dumb enough to do whatever it takes to get their dream home (knowing all the while that they just e-mailed me trying to figure out how to refinance their own soon-to-reset ARM!). More » Put consumers, small businesses first in financial reform Letter to the Editor Home inspector downplays asbestos risks Unusual insulation feared as health threat Helping condos get FHA approval Firm launches inspection subsidiary OTHER TOP STORIES 39 tech things to test and try Builders' incentives to buyers under scrutiny FTC settles Countrywide loan servicing case Low assessed value calls appraisal into question 2 strategies to combat rising interest rates Latest News »	ADVERTISEMENT AS A REAL ESTATE BROKER ARE YOU looking for a better way to gain the competitive edge? The old techniques don't work in the new 2010 market: discover RealtyGenerator, the proven profit-generating solution for brokerages now. NOTABLE QUOTE "Push marketing is out. Success today is related to 'pull' or 'attraction' marketing. In this model you attract clients by offering service rather by advertising or broadcasting how great you are." --Bernice Ross MOST POPULAR 3 responses to seller objections A real estate recovery in 2013 6 rules for marketing and prospecting
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