Inman PM: A return to the good ol' days

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Wednesday, February 24, 2010

A return to the good ol' days
By KRIS BERG It was 1997, and I returned to my dedicated cubicle in the Big Broker office with my first listing in hand. At one side of my desk were my requisite marketing trappings -- a cross-directory, a stack of postcards with some catchy call to action like "Call Me, Already!" and a box of those cute little miniature pumpkins sure to fill my farm with seasonal whimsy and inspire them to start packing. More 

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NOTABLE QUOTE

Premium Members "I riffed some 'what ifs,' asking what would happen if we didn't close the gap between customer-acquisition costs and transactions. And then, 'What if we ran out of money?' I quickly cut the entire ad spend and fired our ad agency." --Bradley Inman

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