Tuning in the right real estate marketing channels

Is this email not displaying correctly? View it in your browser  |  Prefer mobile version? LOWESREALTORBENEFITS.COM LOWES MOVING LOWES.COM INMAN.COM DAILY REAL ESTATE NEWS June 16, 2011 Tuning in the right real estate marketing channels By GAHLORD DEWALD The old maxim in advertising is: "Half of my advertising budget is wasted -- I just don't know which half." It's been a saying for a long, long time, and attributed to a lot of smart people. With many forms of online marketing, this old saying doesn't have to be true. We... Should real estate agents get first dibs on new listings? First-time homebuyers are critical to the housing industry. Once they get in the door, this enables the former first-timer to move up, etc. In a nutshell, first-time buyers help to keep the housing ladder moving. What has skewed this... Continued » Slowdown in foreclosures affecting inventories? The flow of homes into the foreclosure pipeline is slowing in five Western states tracked by ForeclosureRadar.com, but lenders are also canceling fewer foreclosures once they're under way. The number of foreclosure proceedings initiated by... Continued » Live off the fat of the land Book Review Title: "Your Farm In the City: An Urban Dweller's Guide to Growing Food and Raising Animals" Author: Lisa Taylor and the gardeners of Seattle Tilth Publisher: Black Dog & Leventhal Publishers, 2011; 336 pages;... Continued » Proper disclosure when selling a 'lemon' DEAR BARRY: As a REALTOR®, I am a big fan of your column, but I'm concerned about some advice you gave in a recent article. A couple was planning to sell their home and wanted advice about disclosure. The home was a "lemon" when... Continued » More News Stories Timely, local real estate data trumps national reports Loan mods a '3-ring circus' Uscapeit: Your very own Google Street View A post-PC-era survival guide Inside Realogy The world's biggest real estate company sits just an hour outside of New York City. Shouldn't you know what makes it tick? Hear all five residential brand CEOs on stage together for the first time sharing their candid assessment of their company and their industry. Watch the video Future of Real Estate Marketing FREE Webinar - June 16th: Leverage Your Reputation as an Online Asset Any real estate brokerage that operates on the Internet is creating a reputation. Everything from the design of your website, to the way you interact on social media, to client reviews and testimonials, comes together to form your online reputation Continued » Use our free toolkit to send your buyers and sellers customizable direct mail and email with co-branded tips, Lowe's coupons, discounted gift cards, and more. FREE Direct Mail — 10% off Lowe's coupon Send personalized direct mail with your own message, logo and picture. Learn more » First Time Home Buyers Guide! Send a FREE Lowe's Creative Ideas First Time Home Buyers Guide. Learn more »   About Inman News™ Agents and brokers around the world turn to Inman News first for accurate, innovative and timely information about the industry. Known for its award-winning journalism, cutting-edge technology coverage and forward-thinking conferences, Inman News is the leading independent source of real estate news, education and insight. customerservice@inman.com  -  800-775-4662  -  www.inman.com This newsletter is intended for: roballeyrealtor@gmail.com If you wish to edit your subscription or unsubscribe from Lowe's Daily e-News, please click here. Lowe's Customer Care(CON8) 1065 Curtis Bridge Rd. Wilkesboro, NC 28698. © 2011 by Lowe's®. All rights reserved. Lowe's and the gable design are registered trademarks of LF, LLC.