Facebook referrals require deft touch

Is this email not displaying correctly? View it in your browser  |  Prefer mobile version? LOWESREALTORBENEFITS.COM LOWES MOVING LOWES.COM INMAN.COM DAILY REAL ESTATE NEWS June 6, 2011 Facebook referrals require deft touch By BERNICE ROSS Most highly successful agents have a strong referral database. Good old-fashioned referral strategies still work today, but the strategies that utilize traditional marketing can bomb when applied on social media sites. The question is, what does work? For years, trainers such as... My first 3-digit commission check Sometime this month I will be receiving my first three-digit commission check. It is my reward for helping a buyer find a great deal on a home. The home was slightly overpriced on our MLS, but my client got it at a bargain price. That... Continued » Mortgage rates still in free fall Rates on fixed-rate mortgages declined for a seventh week in a row to new lows for the year amid concerns about weak economic and housing data, Freddie Mac said in releasing the results of its weekly Primary Mortgage Market Survey. Low... Continued » Trulia launches crime maps in 50 metros Real estate search engine Trulia is aggregating crime statistics from multiple partners including CrimeReports.com, EveryBlock.com and SpotCrime.com to provide crime maps in 50 metro areas. Trulia's crime maps, which launched today... Continued » Align home purchase with your life, not the market Q: I'm thinking of retiring in about six years. I have a condo that is rented. I want to buy a house, not in the same town where I have the condo. Should I buy a house now or wait until next year? In my opinion, the market is good now to... Continued » More News Stories The problem with a 'Mr. Fix-it' landlord Unemployment falls in 80% of U.S. metros 2 international real estate groups OK membership affiliation Life Style Branding: Why it Matters The traditional branding strategies used by the real estate profession no longer work. Connecting with today's consumer is a whole new adventure. The last 8 years has changed the expectations of home buyers and sellers. Learn why life style branding is critical to your success moving forward. Watch the video Future of Real Estate Marketing An Impressive Example: Getting Social Media Right In the last few months I have done quite a bit of traveling with Inman News for our Agent Reboot "roadshow." Every hotel has its perks, but the hotel we stayed at yesterday, The Westin Bayshore really impressed me with their social media savvy. It started a few weeks ago. I was tweeting for the event and I noticed that The Westin Bayshore was tweeting and promoting our event! They posted welcome messages and tweets about how excited they were that we were coming. I was blown away! At all of the hotels and convention centers we have been to for Inman events - this has never happened - not once! If that wasn't enough - when I checked into my room, there was a surprise waiting for me! Continued » Use our free toolkit to send your buyers and sellers customizable direct mail and email with co-branded tips, Lowe's coupons, discounted gift cards, and more. FREE Direct Mail — 10% off Lowe's coupon Send personalized direct mail with your own message, logo and picture. Learn more » First Time Home Buyers Guide! Send a FREE Lowe's Creative Ideas First Time Home Buyers Guide. Learn more »   About Inman News™ Agents and brokers around the world turn to Inman News first for accurate, innovative and timely information about the industry. Known for its award-winning journalism, cutting-edge technology coverage and forward-thinking conferences, Inman News is the leading independent source of real estate news, education and insight. customerservice@inman.com  -  800-775-4662  -  www.inman.com This newsletter is intended for: roballeyrealtor@gmail.com If you wish to edit your subscription or unsubscribe from Lowe's Daily e-News, please click here. Lowe's Customer Care(CON8) 1065 Curtis Bridge Rd. Wilkesboro, NC 28698. © 2011 by Lowe's®. All rights reserved. Lowe's and the gable design are registered trademarks of LF, LLC.