Tuning in the right real estate marketing channels

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DAILY REAL ESTATE NEWS

Produced by Inman News

June 16, 2011

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Tuning in the right real estate marketing channels


By GAHLORD DEWALD

The old maxim in advertising is: "Half of my advertising budget is wasted -- I just don't know which half." It's been a saying for a long, long time, and attributed to a lot of smart people.

With many forms of online marketing, this old saying doesn't have to be true. We...

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Should real estate agents get first dibs on new listings?

First-time homebuyers are critical to the housing industry. Once they get in the door, this enables the former first-timer to move up, etc. In a nutshell, first-time buyers help to keep the housing ladder moving.

What has skewed this... Continued »

Slowdown in foreclosures affecting inventories?

The flow of homes into the foreclosure pipeline is slowing in five Western states tracked by ForeclosureRadar.com, but lenders are also canceling fewer foreclosures once they're under way.

The number of foreclosure proceedings initiated by... Continued »

Live off the fat of the land

Book Review Title: "Your Farm In the City: An Urban Dweller's Guide to Growing Food and Raising Animals" Author: Lisa Taylor and the gardeners of Seattle Tilth Publisher: Black Dog & Leventhal Publishers, 2011; 336 pages;... Continued »

Proper disclosure when selling a 'lemon'

DEAR BARRY: As a REALTOR®, I am a big fan of your column, but I'm concerned about some advice you gave in a recent article. A couple was planning to sell their home and wanted advice about disclosure. The home was a "lemon" when... Continued »

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Inside Realogy

The world's biggest real estate company sits just an hour outside of New York City. Shouldn't you know what makes it tick? Hear all five residential brand CEOs on stage together for the first time sharing their candid assessment of their company and their industry.

Future of Real Estate Marketing

FREE Webinar - June 16th: Leverage Your Reputation as an Online Asset

Any real estate brokerage that operates on the Internet is creating a reputation. Everything from the design of your website, to the way you interact on social media, to client reviews and testimonials, comes together to form your online reputation Continued »

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