Inman AM: 5 tools to promote your events online

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » Friday, February 26, 2010 5 tools to promote your events online By JOSEPH FERRARA If you love meeting folks in person -- either to attract new friends and clients and opportunities or catch up with existing contacts -- it's a good idea to have engaging events. What's a good idea for an event? That's another article. But here are five tools to help you announce and promote your events online at little or no cost. More » Coldwell Banker launches Blue Matter Blog to feature company execs RealtyTrac partners with RealtyJoin Marketing will focus on real estate investors Condo developers get into lending game From The Real Deal Zillow's mortgage tool: 2 years later Consumer platform offers choice, anonymity Landlord seeks to uproot bad seed What to do when tenant secretly sells off shrubs NOTABLE QUOTE "Research has consistently shown that Web visitors scan the upper-left corner of your site. They may take a quick look at the paid ads in the right column of the search, but the bulk of their attention goes to that top corner. As a result, it's important that you place your most important keywords in first position on the site." --Bernice Ross LETTERS Where is our bailout? Dual-agency disclosure makes no sense Technology will never replace agents More Opinion »	ADVERTISEMENT Find the Hidden Buyers in Your Marketplace: Profitably seize the opportunity waiting for agents in this distressed market. These "must-buy" buyers, who can and will buy right now and won't keep waiting for lower prices or better times, require different …Continued OTHER TOP STORIES Dealing with real estate data disasters Survey: Mortgage costs motivate sellers 30-year fixed punches through 5 percent If ARM ain't broke, don't fix it Top 5 real estate social media blunders Higher risk, higher deposit for tenant? Latest News »
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