5 Biggest Mistakes Investors Make When Marketing Online
Investors certainly do market themselves online, and while they may have a lot of experience and knowledge in the investing field, they sometimes make costly mistakes when it comes to this marketing. What are the five biggest ones? Read on to find out!
Non-Specific Material
When people read through advertisements, they want to know what the company can do for them. Look at your current ad. Could this information literally be copied and pasted and used for any investor in the area or even country? If the answer is yes, you need to revamp this ad to be specifically about you. Include what you can offer that other investors cannot.
Poor Grammatical Skills
Upon hiring an investor, clients needs to know that they can trust him or her with sensitive information and with doing the job properly. Ultimately, they want to know that they are hiring a professional. An ad that is littered with poor grammatical skills and spelling errors is simply not attractive. Clients will assume the person is not a professional and does not care enough about the work to put the utmost effort into it. If writing is not your forte, hire a person to create your copy for you.
Posting Time
Josh Schoenly's article "3 Biggest Mistakes Investors Make When Marketing Online" discusses the problem of posting time. If you are posting advertisements at 6 a.m., then it's unlikely many people are going to see them. Yes, this might be a good time for you as you're still at home and haven't officially started the work day yet. Try to post at times when people are on the Internet. Examples include around 8:45 when individuals are just getting into work, around noon when they are on their lunch break and at about 5:30 or so when the arrive home from work.
Call to Action
Schonely also discusses the fact that many advertisements are missing an inspirational call to action. Include a statement that really shows people how your office will help and that motivates them to call. For example, writing "Call 1-234-567-9888 is not all that motivational. However, writing, "When you want high quality service for low price, give 1-234-567-9888 a ring today" has more power and excitement to it.
Posting Anywhere
You need to consider the specific products and services you are offering to people. Simply slapping the advertisements down anywhere does not guarantee that business will come to you. For example, posting on a board full of stay-at-home moms of little infants is probably not going to bring you to your target demographic at this time. Find places where the typical client of yours would frequent, and use this spot as a starting point for your fresh and new marketing campaign.
You might be making some or all of these mistakes right now; however, this is the time to turn it around. Make a promise to yourself that you will work on creating better marketing campaigns that can actually bring you more clients and profits.
Jenna Riley writes about business, finance and education. Her most recent work lists the top finance schools in the US.
Author Bio: Rob Alley earned a bachelors degree at Virginia Tech, in Blacksburg, VA in Biology. Rob Alley has been licensed for 6 years, he and his team of 4 agents consults with homeowners regarding Real Estate transactions and speciliazes in listing and selling Central Virginia Real Estate - Charlottesville, Louisa, Orange, Lynchburg, Nelson, Fluvanna, Amherst, Bedford, Campbell, Waynesboro and Augusta. Realtor/Owner of Virginia Real Estate Solutions at RE/MAX Assured Properties
Charlottesville Real Estate Experts
Non-Specific Material
When people read through advertisements, they want to know what the company can do for them. Look at your current ad. Could this information literally be copied and pasted and used for any investor in the area or even country? If the answer is yes, you need to revamp this ad to be specifically about you. Include what you can offer that other investors cannot.
Poor Grammatical Skills
Upon hiring an investor, clients needs to know that they can trust him or her with sensitive information and with doing the job properly. Ultimately, they want to know that they are hiring a professional. An ad that is littered with poor grammatical skills and spelling errors is simply not attractive. Clients will assume the person is not a professional and does not care enough about the work to put the utmost effort into it. If writing is not your forte, hire a person to create your copy for you.
Posting Time
Josh Schoenly's article "3 Biggest Mistakes Investors Make When Marketing Online" discusses the problem of posting time. If you are posting advertisements at 6 a.m., then it's unlikely many people are going to see them. Yes, this might be a good time for you as you're still at home and haven't officially started the work day yet. Try to post at times when people are on the Internet. Examples include around 8:45 when individuals are just getting into work, around noon when they are on their lunch break and at about 5:30 or so when the arrive home from work.
Call to Action
Schonely also discusses the fact that many advertisements are missing an inspirational call to action. Include a statement that really shows people how your office will help and that motivates them to call. For example, writing "Call 1-234-567-9888 is not all that motivational. However, writing, "When you want high quality service for low price, give 1-234-567-9888 a ring today" has more power and excitement to it.
Posting Anywhere
You need to consider the specific products and services you are offering to people. Simply slapping the advertisements down anywhere does not guarantee that business will come to you. For example, posting on a board full of stay-at-home moms of little infants is probably not going to bring you to your target demographic at this time. Find places where the typical client of yours would frequent, and use this spot as a starting point for your fresh and new marketing campaign.
You might be making some or all of these mistakes right now; however, this is the time to turn it around. Make a promise to yourself that you will work on creating better marketing campaigns that can actually bring you more clients and profits.
Author Bio: Rob Alley earned a bachelors degree at Virginia Tech, in Blacksburg, VA in Biology. Rob Alley has been licensed for 6 years, he and his team of 4 agents consults with homeowners regarding Real Estate transactions and speciliazes in listing and selling Central Virginia Real Estate - Charlottesville, Louisa, Orange, Lynchburg, Nelson, Fluvanna, Amherst, Bedford, Campbell, Waynesboro and Augusta. Realtor/Owner of Virginia Real Estate Solutions at RE/MAX Assured Properties
Charlottesville Real Estate Experts
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