3 ways not to use analytics for your real estate website

Is this email not displaying correctly? View it in your browser  |  Prefer mobile version? LOWESREALTORBENEFITS.COM LOWES MOVING LOWES.COM INMAN.COM DAILY REAL ESTATE NEWS April 6, 2011 3 ways not to use analytics for your real estate website Inman News By GAHLORD DEWALD I love analytics. I love measuring stuff online because it's pretty much the only way to figure out what people are looking for, what problems they're having, and what problems they're solving. Getting first dibs on HUD foreclosures Inman News Like most government agencies, the U.S. Department of Housing and Urban Development, which administers the Federal Housing Administration, doesn't get a lot of credit for doing things right. Which is probably why, when it does get on track and offers the kinds of programs that are useful to the marketplace, the agency often escapes notice. Besides, it's easier to criticize than it is to commend. Continued » MLSListings, Proxio implement marketing agreement Inman News More than 18,000 subscribers of Sunnyvale, Calif.-based MLSListings Inc. will be able to market themselves and their listings to real estate agents in more than 95 countries through a partnership with global network Proxio Inc., the companies said. Continued » 9 steps to the American Dream Inman News "The American Dream is dead." That's the provocative headline that topped some news stories announcing Suze Orman's book tour for her latest release, "The Money Class." The headline belied a core message of the book, as reflected in its subtitle: "Learn to Create Your New American Dream." Continued » Ask the right questions to qualify real estate buyers Inman News Most of us agree that urgency is the big reason people make decisions to purchase, right? Well, how can you sell anything when there is so much inventory out there? Continued » More News Stories Peter Ill to depart Dominion Enterprises 10 CRM apps for iPhone Le Corbusier: a flawed brand of architecture Caretaker makes real estate play after owner dies New loan officer compensation rules delayed How to merchandize a listing online – the right way It's 2011, and yet most agents still take a handful of bad photos, write cliché-ridden copy for their online listings and fail to optimize their display for new platforms. Learn how to get it right –- and get it sold –- from the online leaders. Watch the video Future of Real Estate Marketing 3 Hot Social Media Tools As a busy real estate professional, how do you differentiate what social tools are good to use and what are not? For me, first impressions say a lot. If I go to a site, and it's confusing, or I just "don't get it" for whatever reason, I usually move on. Let that be a lesson: simplicity is key. Continued » Use our free toolkit to send your buyers and sellers customizable direct mail and email with co-branded tips, Lowe's coupons, discounted gift cards, and more. FREE Direct Mail — 10% off Lowe's coupon Send personalized direct mail with your own message, logo and picture. Learn more » First Time Home Buyers Guide! Send a FREE Lowe's Creative Ideas First Time Home Buyers Guide. Learn more »   About Inman News™ Agents and brokers around the world turn to Inman News first for accurate, innovative and timely information about the industry. Known for its award-winning journalism, cutting-edge technology coverage and forward-thinking conferences, Inman News is the leading independent source of real estate news, education and insight. customerservice@inman.com  -  800-775-4662  -  www.inman.com This newsletter is intended for: roballeyrealtor@gmail.com If you wish to edit your subscription or unsubscribe from Lowe's Daily e-News, please click here. Lowe's Customer Care(CON8) 1065 Curtis Bridge Rd. Wilkesboro, NC 28698. © 2011 by Lowe's®. All rights reserved. Lowe's and the gable design are registered trademarks of LF, LLC.