Inman PM: Who is the customer?

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ADVERTISEMENT ONLY 3 DAYS LEFT! Save over $300 on Connect SF 2010 when you register by Friday, March 19th. Register Today! TODAY'S TOP STORIES = Premium Member News - Join Now » Wednesday, March 17, 2010 Who is the customer? By KRIS BERG Who is the broker's customer? Some (and by "some," I mean me) insist it is the consumer -- the homebuyer or seller. I am not alone. Others take the more traditional position of seeing the broker's customer as the agent. Tomato, "tomahto." Who cares? More  Bad loans hit new high in February LPS: Lenders holding back on foreclosures Demand for mortgages eases Lower rates offset by increased fees 5 ways to jump-start your business From Future of Real Estate Marketing Who pays for contractor's cost miscue? Law of the Land OTHER TOP STORIES Should I stay or should I go? Fed to end MBS purchases Homeownership isn't for everyone Drunk on alphabet soup Beware when buying 'as is' Latest News » READER COMMENT "I have spoken to agents whose ethics make the published Realtor ethics promise look like graffiti. They try to do six to 10-plus (broker price opinions) a day ... they just rush out the reports to please the lender, and to get their cut of the BPO fee from their broker. They love it if the subject property is in a large tract -- that way they can just slam in the same comparables for everything, no matter the notable, individual differences in the properties, within the tract." --Barry Noble	ADVERTISEMENT If you like our free daily headlines – you will love being a paid Inman Premium Member! Access to 1000's of articles, industry reports, webinars, and more. Only $149.95/year. Subscribe Today! TARA-NICHOLLE NELSON Feng shui staging tips Buyers balk at markup on flips Buyers baffled by lack of bargains More Tara-Nicholle Nelson »
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