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Tuesday, March 16, 2010
@properties: It pays to be different
By ROBERT HAHN In last week's column, "A case study in cost competition," I reviewed Keller Williams Premier Properties of Essex, Union & Morris Counties as an example of "cost leadership" strategy in real estate brokerage. This week, we examine another strategy: "differentiation." Michael Porter defines differentiation this way: "In a differentiation strategy, a firm seeks to be unique in its industry along some dimensions that ... More »
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