Inman AM: Real estate's 'Green Queen'

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » Monday, March 08, 2010 Real estate's 'Green Queen' By MARY UMBERGER One recent week, the "Green Queen" and faithful sidekick "Chester the Jester" could be found chatting with President Obama about retrofitting the White House to make it more energy-efficient. In another week, the Queen is seen advising her friend, Meg A. Watt, to get an energy audit on a New York brownstone she's eager to buy. More » Preparing for payment shock ARM borrowers can time market to their advantage Can't go wrong with an e-mail newsletter Perspective: from Future of Real Estate Marketing Supermarket real estate Perspective: from Global Edge The inexact science of square footage From The Real Deal NOTABLE QUOTE "The agents are not a labor force that brokers pay only upon a closed transaction -- they are the buyers of brokerage services who pay when they make money. Once one starts to evaluate the problem through this lens, all sorts of things fall into place." --Robert Hahn SERIES: 'Rebuilding Homeownership' Part 1: Real estate's down-and-outers Part 2: A role for agents in credit crisis Part 3: Damaged credit a dilemma for lenders	ADVERTISEMENT FSBO and Expired Programs That Really Work How to Get FSBOs and Expireds to call you when they're ready to make a move rather than you chasing them and lining up with every other agent in town ... Continued OTHER TOP STORIES The hunt for wizards and vampires Bankruptcy's Catch-22 NAR expects 6.5% rise in homes sales Hitwise: Zillow reclaims No. 2 spot ZipRealty offers Maponics boundary data Most Home's Kurio sale falls through The Oscar for 'Stunt Realtor' goes to ... Latest News »
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