Inman AM: Google tech: from Web crawl to full sprint

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ADVERTISEMENT ATTENTION BROKERS: CUT COSTS when you stop wasting money on ads that don't work. 87% of buyers look for homes online, so lock them up as active prospects for your agents. SEE HOW WITH REALTYGENERATOR TODAY'S TOP STORIES = Premium Member News - Join Now » Tuesday, March 09, 2010 Google tech: from Web crawl to full sprint By GAHLORD DEWALD Google is preparing a new bit of technology to help the company index the Web even faster. The company is going to be using a new publishing/subscribing protocol, dubbed PubSubHubbub. Let's get our geek on and figure out what we can from this. PubSubHubbub ... that big, long name pretty much sums up what it's for. It's a way for publishers (pub) and subscribers (sub) to communicate via a central repository (hub). More » RealHarmony: real estate matchmaking Perspective: 2020 Re-Envision GE sells Supra lockbox parent UTC expected to take hands-off approach Baird & Warner tool finds foreclosures Company says traffic has increased 276% since launch Brits reject far-flung destinations From Global Edge Sacrificing privacy to get a loan How much tax information is enough? NOTABLE QUOTE "Adjustable-rate-mortgage borrowers don't want to double their rate before they have to, but neither do they want to be caught flat-footed by a rate increase that materializes before they can make a move. The stakes are high." --Jack Guttentag MOST E-MAILED Are you making a $16M mistake? Real estate Darwinism Top 20 reasons to fire your client	ADVERTISEMENT FSBO and Expired Programs That Really Work How to Get FSBOs and Expireds to call you when they're ready to make a move rather than you chasing them and lining up with every other agent in town ... Continued OTHER TOP STORIES Living in a real estate fantasy land 2020: Better tech, faster deals Move Inc. expects another tough year Study: Zillow Zestimates 'overvalued' Find the right real estate stager Seller loyalty vs. dual agency Latest News »
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