By BERNICE ROSS One of the hottest trends today is lifestyle marketing. As an individual agent, you can use lifestyle marketing to win more listings and to close more deals, especially if your brokerage partners with you a lifestyle brand. Lifestyle marketing (marketing designed to reach...
|  | | Q: I think I already know the answer to this, but it doesn't hurt to ask. What do you think about having your debt consolidated into a real estate mortgage loan? I would like to buy property, but my debt is what's holding me back. Most of... Continued » A continually updated list provided by app-ranking site TopAppCharts.com of the most popular free apps for the iPhone that are listed in the "Navigation" category: ... Continued » One in four REALTORS® spent less than 10 percent of their advertising budget online last year, suggesting there's still plenty of room for growth in 2011, according to a survey by ThinkEquity LLC.
The online survey of 162 REALTORS® found... Continued » Q: I was just under the house during a rainstorm and heard drips coming from under the porch. What is in store for me?
A: Things may not be as bad as you fear. If your porch is well ventilated, you may have no damage at all. But if... Continued » More News Stories Market Leader revenue rises for 5th straight quarter
A Realtor's road rules
|  |   Do Real Estate Brands Matter?
Beyond online listings. Beyond map mash-ups. Beyond mobile. Learn what will shape the next wave of online real estate innovation.
Alex Perriello, President and CEO, Realogy Franchise Group | Beyond the Badge - Growing Your Brand Through Foursquare
I first became enamored with Foursquare in December 2009 at Real Estate Connect in NYC. I was listening to our keynote speaker Dennis Crowley, and literally had an "aha" moment. Up until that point I had heard of Foursquare and even had the app on my phone, but didn't really see the correlation to real estate. This was in late 2009 before Foursquare exploded onto the geolocation marketing scene. Continued » | | | | Use our free toolkit to send your buyers and sellers customizable direct mail and email with co-branded tips, Lowe's coupons, discounted gift cards, and more. FREE Direct Mail —
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