Real estate agents: Plug in to Gen X, Gen Y buyers' preferences

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DAILY REAL ESTATE NEWS

Produced by Inman News

April 8, 2011

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Real estate agents: Plug in to Gen X, Gen Y buyers' preferences


By BERNICE ROSS Are you still marketing your business with personal brochures, glamour shots of yourself taken more than a decade ago, and other agent-centric approaches? If so, it's time to shift gears to fit the demands of the next generation of buyers and sellers.

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Economic foolishness and self-inflicted wounds


Today's report of job gains in March has the usual suspects overheated and long-term rates rising a little. Picking up 216,000 new jobs is good news, but New York Federal Reserve President Bill Dudley's reference to recovery as "tenuous" is dead on the mark. Continued »

Case-Shiller: Real estate prices 'dismal' in January


Home prices in 20 major metropolitan areas fell 3.1 percent year-over-year in January, prompting Standard & Poor's to declare "home prices off to a dismal start in 2011" in its latest S&P/Case-Shiller Home Price Indices report released today. Continued »

BHG franchise launches rental site


New York City-based Better Homes and Gardens Rand Realty has rolled out a site devoted to rental properties, the brokerage announced. Continued »

Another day, another call for real estate reform


I doubt if a day goes by that I don't read about how the real estate industry needs reform, how it needs to change, and how real estate agents are incompetent, or dishonest, or both. I am tired of reading it, and bored with it, too. I am open to specific criticisms and suggestions for improvement, but I am not finding any. Continued »

More News Stories

Beyond the numbers: What it takes to qualify for real estate purchase
The power of real estate technology: good and evil
RealtyTrac rolls out net equity tool
Consistency is key in building a real estate brand
A real estate lesson in making a difference

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Can design sell a house?

What roles does design have in the market? Hear what HGTV mega celeb, Vern Yip's philosophies on the interiors of real estate. Discover new opportunities and get it sold.

Future of Real Estate Marketing

Why I Attend Agent Reboot…Again and Again

Being a passionate participant in and advocate for the exciting, tech-infused side of real estate (and a self-professed education junkie), I jump at the opportunity to attend these conferences! I always learn something. Continued »

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